2026

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New Articles for Magicians on MUSEFEED.com
August 13, 2026

The Performance Is Not the TrickMagicians are trained to perfect effects. But the effect is only the raw material. Eugene Burger, Rob Zabrecky, and one of my own routines illustrate how performance begins when we stop asking how to demonstrate a trick and start asking what we want the audience to experience.

A 3-part Series for Magicians only on MUSEFEED.com
August 13, 2026

Stop Adding Stories to Your MagicWhy the most common storytelling advice for magicians can actually make your routines worse, and what to ask instead to make them better.

The Stories Between the TricksThe Three Jobs a Magician's Words Can Do When the Magic Isn't Happening

When Magic Tells the StoryWhen the magical action and the dramatic action become the same thing.

Now on MUSEFEED.com
June 11, 2026

The Truth Under the TrickEvery impossible thing a mentalist performs is standing in front of a real one. The job isn't to fake a power or apologize for it, it's to find the truth underneath and claim that. Musings from a working performer on sincerity, wonder, and the oldest honest job there is.

Now on MUSEFEED.com
May 23, 2026

The Audience We Haven't Met YetAre we performing mentalism for an audience that no longer exists? Exploring the mismatch between classical mentalism tropes and audiences reshaped by digital saturation, algorithms, and generative AI. How must mentalism evolve to reflect the realities of the people now sitting in front of us?

Andy Nyman in The Producers in the West End
May 14, 2026

Andy Nyman is one of my all-time heros. I was lucky enough to see him star as Max Bialystock in Mel Brooks' THE PRODUCERS in the West End last night. Such a sharp production and wonderful cast. I have no idea how Andy delivers that massive performance 8 times a week! And here's a pic of one of my bucket-list moments.

The Producers at the Garrick: Smaller, Grimier, and Somehow FunnierThe West End production of The Producers starring Andy Nyman proves that twenty-five years on, the show still has teeth.

Now on MUSEFEED.com
March 22, 2026

Why Some Experiences Stay With You Forever — And Most Don'tMentalist Michael Jons, author of Making Magic Matter, on why the trick is almost irrelevant, and what actually determines whether a moment sticks with you over time.

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